# Overview

The Jay marketplace offers a variety of use cases to enhance streaming platforms with contextual content, e-commerce functionality, and interactive features. Below is an overview of common use cases:

## Use Cases

NEW: Basic Smart-TV Flow
Showcase a basic Smart-TV flow that allows users to browse and purchase products while watching content. This use case includes retrieving episode metadata, displaying available products, adding items to a basket, and transferring the checkout process to a second device via QR code.

Menu-based Content
Learn how to build a hierarchical navigation tree for streaming content using the Playout API. This guide covers fetching episode data, retrieving menu groups, and constructing a navigation structure.

Scene-based Content
Explore how to use scenes and time-based interactions to enrich video content. This guide includes steps for loading episode metadata, fetching scene data, and linking items like characters and props to specific scenes.

Shoppable Ads
Discover how to integrate e-commerce functionality into advertisements. This use case explains how to treat ads as episodes, dynamically load product data, and enable basket integration for a seamless shopping experience.

## See Also

- [How to Fetch Data](/platform/how-to/fetch-data)
- [Playout API Documentation](/apis/playout/latest/openapi)
- [Basket API Documentation](/apis/basket/latest/openapi)