# Shoppable Ads

## Principle of Shoppable Ads

Shoppable ads are designed to seamlessly integrate e-commerce functionality into advertisements, enabling users to interact with products directly within the ad experience. Here are the key principles:

- **Advertisement as an Episode**: Each advertisement is treated as a standalone episode, allowing it to have its own metadata, related products, and interactive elements.
- **Interactive Product Loading**: When a user clicks on the ad, the system dynamically loads data for the associated products. This includes product details, pricing, and availability.
- **Basket Integration**: Users can add products to their basket directly from the ad. This enables a smooth shopping experience where users can continue watching and checkout later.
- **Additional Information**: Beyond showcasing products, ads can provide supplementary information such as brand details, promotional offers, or storytelling elements to enhance user engagement.
- **Multiple Products and Variants**: A single advertisement can feature multiple products or product variants, making it possible to showcase a collection.


This approach transforms traditional advertisements into interactive and shoppable experiences, bridging the gap between content and commerce.