Shoppable Ads

Principle of Shoppable Ads

Shoppable ads are designed to seamlessly integrate e-commerce functionality into advertisements, enabling users to interact with products directly within the ad experience. Here are the key principles:

• Advertisement as an Episode: Each advertisement is treated as a standalone episode, allowing it to have its own metadata, related products, and interactive elements.
• Interactive Product Loading: When a user clicks on the ad, the system dynamically loads data for the associated products. This includes product details, pricing, and availability.
• Basket Integration: Users can add products to their basket directly from the ad. This enables a smooth shopping experience where users can continue watching and checkout later.
• Additional Information: Beyond showcasing products, ads can provide supplementary information such as brand details, promotional offers, or storytelling elements to enhance user engagement.
• Multiple Products and Variants: A single advertisement can feature multiple products or product variants, making it possible to showcase a collection.

This approach transforms traditional advertisements into interactive and shoppable experiences, bridging the gap between content and commerce.